Ko wai mātou?
Ake Ake Ake Kākahu was inspired by the reclamation of stolen Māori land at Ihumātao in July 2019. As a brand, we advocate for Mana Māori Motuhake and Tinorangatiratanga for tangata whenua of Aotearoa. We want our people to feel empowered to be unapologetically Māori in what they hear, in what they see and do for our culture and land.
Rewi Maniapoto’s proclamation “Ka whawhai tonu mātou, Ake Ake Ake!” is an apt reminder that with heart, conviction and passion, we all, can be change makers. In literal terminology and in reference to Māori culture and land, "We will fight forever and ever and ever".
Ake Ake Ake Kākahu is proud to provide clothing that not only looks and feels great but also inspires and empowers a new generation of ‘movers and shakers’ to be the architects of their own future.
Our Mission:
Kia waipuketia te whenua i te tinorangatiratanga kia kore ai e ngaro.
Our mission is to flood the land with absolute sovereignty so that it is not lost or deminished.
Our Values:
Mana Motuhake
Is our birthright and affirms our right to live self determining, empowering and impactful lives.
Rangatiratanga
Our self determination is our ‘call to action’ and that we do so with honesty and integrity.
Manaakitanga
We understand that relationships are built on accountability to oneself first thus giving confidence to be accountable to our wider community and environment.
Kaitiakitanga
Through whakapapa, we understand the importance of our role and responsibilities as kaitiaki of;
- Te Reo me ona Tikanga
- Our Taiao (natural environments)